A Concise Guide to Market Research (gebundenes Buch)

The Process, Data, and Methods Using IBM SPSS Statistics, Springer Texts in Business and Economics
ISBN/EAN: 9783642539640
Sprache: Englisch
Umfang: XXII, 347 S., 119 s/w Illustr.
Einband: gebundenes Buch
64,19 €
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In den Warenkorb
Preface.- 1 Introduction to Market Research.- 2 The Market Research Process.- 3 Data.- 4 Getting Data.- 5 Descriptive Statistics.- 6 Hypothesis Testing & ANOVA.- 7 Regression Analysis.- 8 Factor Analysis.- 9 Cluster Analysis.- Index.